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UK Betting Companies being brought into line

Posted last December 6, 2017, 3:17 pm in Entertainment report article

There was news in the world of gambling in the UK as many betting companies saw a loss of £150m because of new rules limiting spend on bookies machines. This is yet another limitation on the industry as it is seen as still a wild west for business. Ths year also saw betting companies have to become more strict about where their marketing can and should be shown.


I know a thing or two about this as I write my very own betting tips site and have had to deal with this legislation. The UK online market is incredibly lucrative and so very competitive. Online betting companies are telling all the 3rd parties they work for they have to meet new guidelines.


This new attack on the industry, however, comes from their real-world shops. Inside the bookmakers, there is more than just your regular betting slips and horse racing coverage. There are new vending machine type games which players can pump money into at a frightening rate. The lucrative nature of this for betting companies meant they were desperate to fill as many of their shops with these machines.


The government saw the issue and decided to initiate a policy of only allowing four of these machines to any one shop. Sneakily the bookmakers got around this by simply putting in a whole other shop on the same street so they will have eight machines in the vicinity. This cynical move is the reason you might see the same brand of bookies numerous times on a short walk.


The issue is with the limit on how much money you can bet on these machines. The maximum was £100 meaning that in a very short space of time someone can lose a hell of a lot without much thought or effort. The government has drastically cut back this number to try to curtail the gambling epidemic. It is having a drastic effect on betting companies.


The problem with all this legislation is that gambling is lucrative business. Like the limitation on the machines, companies will simply get around this with some other loophole. The government may be trying to bring calm to the wild west but there is still too many outlaws for the sheriffs to arrest.